BARBAN ARNOLD M. (1987). ESSENTIALS OF MEDIA PLANNING: A MARKET VIEW POINT. N T C BUSINESS BOOKS.
Cita Chicago (17th ed.)BARBAN ARNOLD M. ESSENTIALS OF MEDIA PLANNING: A MARKET VIEW POINT. ALLINOIS U.S.A: N T C BUSINESS BOOKS, 1987.
Cita MLA (9th ed.)BARBAN ARNOLD M. ESSENTIALS OF MEDIA PLANNING: A MARKET VIEW POINT. N T C BUSINESS BOOKS, 1987.
Atenció: Aquestes cites poden no estar 100% correctes.