BARBAN ARNOLD M. (1987). ESSENTIALS OF MEDIA PLANNING: A MARKET VIEW POINT. N T C BUSINESS BOOKS.
Chicago-viite (17. p.)BARBAN ARNOLD M. ESSENTIALS OF MEDIA PLANNING: A MARKET VIEW POINT. ALLINOIS U.S.A: N T C BUSINESS BOOKS, 1987.
MLA-viite (9. p.)BARBAN ARNOLD M. ESSENTIALS OF MEDIA PLANNING: A MARKET VIEW POINT. N T C BUSINESS BOOKS, 1987.
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