BARBAN ARNOLD M. (1987). ESSENTIALS OF MEDIA PLANNING: A MARKET VIEW POINT. N T C BUSINESS BOOKS.
芝加哥风格引文BARBAN ARNOLD M. ESSENTIALS OF MEDIA PLANNING: A MARKET VIEW POINT. ALLINOIS U.S.A: N T C BUSINESS BOOKS, 1987.
MLA引文BARBAN ARNOLD M. ESSENTIALS OF MEDIA PLANNING: A MARKET VIEW POINT. N T C BUSINESS BOOKS, 1987.
警告：这些引文格式不一定是100％准确.