Cita APA (7a ed.)

RUST ROLAND T. (1999). SERVICE MARKETING. ADDISON-WESLEY.

Cita Chicago Style (17a ed.)

RUST ROLAND T. SERVICE MARKETING. NEW DELHI: ADDISON-WESLEY, 1999.

Cita MLA (9a ed.)

RUST ROLAND T. SERVICE MARKETING. ADDISON-WESLEY, 1999.