KOTLER PHILIP. (1992). MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. PRENTICE -HALL INTERNATIONAL, INC.
Chicago Style (17th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1992.
MLA (9th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. PRENTICE -HALL INTERNATIONAL, INC, 1992.
Warning: These citations may not always be 100% accurate.