Cita APA (7th ed.)

KOTLER PHILIP. (1992). MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. PRENTICE -HALL INTERNATIONAL, INC.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1992.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. PRENTICE -HALL INTERNATIONAL, INC, 1992.