APA-viite (7. p.)

KOTLER PHILIP. (1992). MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. PRENTICE -HALL INTERNATIONAL, INC.

Chicago-viite (17. p.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1992.

MLA-viite (9. p.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. PRENTICE -HALL INTERNATIONAL, INC, 1992.