KOTLER PHILIP. (1992). MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. PRENTICE -HALL INTERNATIONAL, INC.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1992.
एमएलए (9वां संस्करण) प्रशस्ति पत्रKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. PRENTICE -HALL INTERNATIONAL, INC, 1992.
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