KOTLER PHILIP. (1992). MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. PRENTICE -HALL INTERNATIONAL, INC.
芝加哥风格引文KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1992.
MLA引文KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. PRENTICE -HALL INTERNATIONAL, INC, 1992.
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