Cita APA (7th ed.)

Rust Roland T. (2014). Handbook of Service Marketing Research. Edward Elgar.

Cita Chicago (17th ed.)

Rust Roland T. Handbook of Service Marketing Research. U K: Edward Elgar, 2014.

Cita MLA (9th ed.)

Rust Roland T. Handbook of Service Marketing Research. Edward Elgar, 2014.