GUILTINAN JOSEPH P. (1994). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (5TH.). MCGRAW-HILL, INC.
Chicago Style (17th ed.) CitationGUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 5TH. NEW YORK: MCGRAW-HILL, INC, 1994.
MLA (9th ed.) CitationGUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 5TH. MCGRAW-HILL, INC, 1994.
Warning: These citations may not always be 100% accurate.