APA-Zitierstil (7. Ausg.)

GUILTINAN JOSEPH P. (1994). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (5TH.). MCGRAW-HILL, INC.

Chicago-Zitierstil (17. Ausg.)

GUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 5TH. NEW YORK: MCGRAW-HILL, INC, 1994.

MLA-Zitierstil (9. Ausg.)

GUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 5TH. MCGRAW-HILL, INC, 1994.