GUILTINAN JOSEPH P. (1994). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (5TH.). MCGRAW-HILL, INC.
Citazione stile Chigago Style (17a edizione)GUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 5TH. NEW YORK: MCGRAW-HILL, INC, 1994.
Citatione MLA (9a ed.)GUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 5TH. MCGRAW-HILL, INC, 1994.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.