GUILTINAN JOSEPH P. (1994). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (5TH.). MCGRAW-HILL, INC.
Chicago Style (17. basım) AtıfGUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 5TH. NEW YORK: MCGRAW-HILL, INC, 1994.
MLA (9th ed.) AtıfGUILTINAN JOSEPH P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 5TH. MCGRAW-HILL, INC, 1994.
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