GUILTINAN J P. (1991). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (4TH.). MCGRAW-HILL.
Chicago Style (17th ed.) CitationGUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 4TH. NEW YORK: MCGRAW-HILL, 1991.
MLA (9th ed.) CitationGUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 4TH. MCGRAW-HILL, 1991.
Warning: These citations may not always be 100% accurate.