APA-Zitierstil (7. Ausg.)

GUILTINAN J P. (1991). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (4TH.). MCGRAW-HILL.

Chicago-Zitierstil (17. Ausg.)

GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 4TH. NEW YORK: MCGRAW-HILL, 1991.

MLA-Zitierstil (9. Ausg.)

GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 4TH. MCGRAW-HILL, 1991.