Style de citation APA (7e éd.)

GUILTINAN J P. (1991). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (4TH.). MCGRAW-HILL.

Style de citation Chicago (17e éd.)

GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 4TH. NEW YORK: MCGRAW-HILL, 1991.

Style de citation MLA (9e éd.)

GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 4TH. MCGRAW-HILL, 1991.