GUILTINAN J P. (1991). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (4TH.). MCGRAW-HILL.
芝加哥风格引文GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 4TH. NEW YORK: MCGRAW-HILL, 1991.
MLA引文GUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 4TH. MCGRAW-HILL, 1991.
警告：这些引文格式不一定是100％准确.