APA-referens (7:e uppl.)

CANNON TOM. (1980). BASIC MARKETING: PRINCIPLES AND PRACTICE. HOLT RINEHART.

Chicago-referens (17:e uppl.)

CANNON TOM. BASIC MARKETING: PRINCIPLES AND PRACTICE. LONDON: HOLT RINEHART, 1980.

MLA-referens (9:e uppl.)

CANNON TOM. BASIC MARKETING: PRINCIPLES AND PRACTICE. HOLT RINEHART, 1980.