Cita APA (7th ed.)

KUMAR ARUN. (2006). MARKETING MANAGEMENT. VIKAS PUBLISHING HOUSE PVT. LTD.

Cita Chicago (17th ed.)

KUMAR ARUN. MARKETING MANAGEMENT. NEW DELHI: VIKAS PUBLISHING HOUSE PVT. LTD, 2006.

Cita MLA (9th ed.)

KUMAR ARUN. MARKETING MANAGEMENT. VIKAS PUBLISHING HOUSE PVT. LTD, 2006.