KOTLER PHILIP. (1998). MARKETING MANAGEMENT (9TH.). PRENTICE -HALL INTERNATIONAL, INC.
Chicago Style (17th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT. 9TH. AUSTRALIA: PRENTICE -HALL INTERNATIONAL, INC, 1998.
MLA (9th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT. 9TH. PRENTICE -HALL INTERNATIONAL, INC, 1998.
Warning: These citations may not always be 100% accurate.