Cita APA (7th ed.)

KOTLER PHILIP. (1998). MARKETING MANAGEMENT (9TH.). PRENTICE -HALL INTERNATIONAL, INC.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT. 9TH. AUSTRALIA: PRENTICE -HALL INTERNATIONAL, INC, 1998.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT. 9TH. PRENTICE -HALL INTERNATIONAL, INC, 1998.