KOTLER PHILIP & Keller Kevin Lane Koshy Abraham Jha Mithileshwar. (2007). MARKETING MANAGEMENT: A South Asian Perspective (12th.). Dorling Kindersley (India) P. L.
Chicago Style (17th ed.) CitationKOTLER PHILIP and Keller Kevin Lane Koshy Abraham Jha Mithileshwar. MARKETING MANAGEMENT: A South Asian Perspective. 12th. New Delhi: Dorling Kindersley (India) P. L, 2007.
MLA (9th ed.) CitationKOTLER PHILIP and Keller Kevin Lane Koshy Abraham Jha Mithileshwar. MARKETING MANAGEMENT: A South Asian Perspective. 12th. Dorling Kindersley (India) P. L, 2007.
Warning: These citations may not always be 100% accurate.