Cita APA (7a ed.)

KOTLER PHILIP & Keller Kevin Lane Koshy Abraham Jha Mithileshwar. (2007). MARKETING MANAGEMENT: A South Asian Perspective (12th.). Dorling Kindersley (India) P. L.

Cita Chicago Style (17a ed.)

KOTLER PHILIP y Keller Kevin Lane Koshy Abraham Jha Mithileshwar. MARKETING MANAGEMENT: A South Asian Perspective. 12th. New Delhi: Dorling Kindersley (India) P. L, 2007.

Cita MLA (9a ed.)

KOTLER PHILIP y Keller Kevin Lane Koshy Abraham Jha Mithileshwar. MARKETING MANAGEMENT: A South Asian Perspective. 12th. Dorling Kindersley (India) P. L, 2007.