Cita APA (7th ed.)

KOTLER PHILIP. (2004). MARKETING MANAGEMENT (11TH.). PEARSON EDUCATION ,INC.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT. 11TH. NEW DELHI: PEARSON EDUCATION ,INC, 2004.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT. 11TH. PEARSON EDUCATION ,INC, 2004.