APA-viite (7. p.)

KOTLER PHILIP. (2004). MARKETING MANAGEMENT (11TH.). PEARSON EDUCATION ,INC.

Chicago-viite (17. p.)

KOTLER PHILIP. MARKETING MANAGEMENT. 11TH. NEW DELHI: PEARSON EDUCATION ,INC, 2004.

MLA-viite (9. p.)

KOTLER PHILIP. MARKETING MANAGEMENT. 11TH. PEARSON EDUCATION ,INC, 2004.