Cita APA (7th ed.)

KOTLER PHILIP. (2006). MARKETING MANAGEMENT (12TH.). PRENTICE HALL OF INDIA.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT. 12TH. NEW DELHI: PRENTICE HALL OF INDIA, 2006.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT. 12TH. PRENTICE HALL OF INDIA, 2006.