Cita APA (7th ed.)

JONES JOHN PHILIP. (1989). DOES IT PAY TO ADVERTISE: CASES ILLUSTRATING SUCCESSFUL BRAND ADVERTISING. LEXINGTON BOOKS.

Cita Chicago (17th ed.)

JONES JOHN PHILIP. DOES IT PAY TO ADVERTISE: CASES ILLUSTRATING SUCCESSFUL BRAND ADVERTISING. NEW YORK: LEXINGTON BOOKS, 1989.

Cita MLA (9th ed.)

JONES JOHN PHILIP. DOES IT PAY TO ADVERTISE: CASES ILLUSTRATING SUCCESSFUL BRAND ADVERTISING. LEXINGTON BOOKS, 1989.