APA-Zitierstil (7. Ausg.)

JONES JOHN PHILIP. (1989). DOES IT PAY TO ADVERTISE: CASES ILLUSTRATING SUCCESSFUL BRAND ADVERTISING. LEXINGTON BOOKS.

Chicago-Zitierstil (17. Ausg.)

JONES JOHN PHILIP. DOES IT PAY TO ADVERTISE: CASES ILLUSTRATING SUCCESSFUL BRAND ADVERTISING. NEW YORK: LEXINGTON BOOKS, 1989.

MLA-Zitierstil (9. Ausg.)

JONES JOHN PHILIP. DOES IT PAY TO ADVERTISE: CASES ILLUSTRATING SUCCESSFUL BRAND ADVERTISING. LEXINGTON BOOKS, 1989.