CRAVENS D W. (1983). INSTRUCTOR`S GUIDE TO ACCOMPANY STRATEGIC MARKETING CASES AND APPLICATIONS. RICHARD D.IRWIN INC.
Cita Chicago (17th ed.)CRAVENS D W. INSTRUCTOR`S GUIDE TO ACCOMPANY STRATEGIC MARKETING CASES AND APPLICATIONS. HOME WOOD: RICHARD D.IRWIN INC, 1983.
Cita MLA (9th ed.)CRAVENS D W. INSTRUCTOR`S GUIDE TO ACCOMPANY STRATEGIC MARKETING CASES AND APPLICATIONS. RICHARD D.IRWIN INC, 1983.
Atenció: Aquestes cites poden no estar 100% correctes.