THOMAS HOWARD. (1985). STRATEGIC MARKETING AND MANAGEMENT. JOHN WILEY AND SONS.
Cita Chicago (17th ed.)THOMAS HOWARD. STRATEGIC MARKETING AND MANAGEMENT. NEW YORK: JOHN WILEY AND SONS, 1985.
Cita MLA (9th ed.)THOMAS HOWARD. STRATEGIC MARKETING AND MANAGEMENT. JOHN WILEY AND SONS, 1985.
Atenció: Aquestes cites poden no estar 100% correctes.