LANCASTER GEOFF. (2000). MARKETING FUNDAMENTALS 1999-2000. VIVA BOOKS PVT.LTD.
Cita Chicago (17th ed.)LANCASTER GEOFF. MARKETING FUNDAMENTALS 1999-2000. NEW DELHI: VIVA BOOKS PVT.LTD, 2000.
Cita MLA (9th ed.)LANCASTER GEOFF. MARKETING FUNDAMENTALS 1999-2000. VIVA BOOKS PVT.LTD, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.