Cita APA (7a ed.)

PEPPERS DON. (2004). MANAGING CUSTOMER RELATIONSHIP. JOHN WILEY AND SONS.

Cita Chicago Style (17a ed.)

PEPPERS DON. MANAGING CUSTOMER RELATIONSHIP. NEW JERSEY: JOHN WILEY AND SONS, 2004.

Cita MLA (9a ed.)

PEPPERS DON. MANAGING CUSTOMER RELATIONSHIP. JOHN WILEY AND SONS, 2004.