APA (7th ed.) Citation

CRAVENS D W. (2003). STRATEGIC MARKETING. MCGRAW-HILL.

Chicago Style (17th ed.) Citation

CRAVENS D W. STRATEGIC MARKETING. BOSTON: MCGRAW-HILL, 2003.

MLA (9th ed.) Citation

CRAVENS D W. STRATEGIC MARKETING. MCGRAW-HILL, 2003.