CRAVENS D W. (2003). STRATEGIC MARKETING. MCGRAW-HILL.
Chicago Style (17th ed.) CitationCRAVENS D W. STRATEGIC MARKETING. BOSTON: MCGRAW-HILL, 2003.
MLA (9th ed.) CitationCRAVENS D W. STRATEGIC MARKETING. MCGRAW-HILL, 2003.
Warning: These citations may not always be 100% accurate.