Cita APA (7a ed.)

CRAVENS D W. (2003). STRATEGIC MARKETING. MCGRAW-HILL.

Cita Chicago Style (17a ed.)

CRAVENS D W. STRATEGIC MARKETING. BOSTON: MCGRAW-HILL, 2003.

Cita MLA (9a ed.)

CRAVENS D W. STRATEGIC MARKETING. MCGRAW-HILL, 2003.