APA-viite (7. p.)

CRAVENS D W. (2003). STRATEGIC MARKETING. MCGRAW-HILL.

Chicago-viite (17. p.)

CRAVENS D W. STRATEGIC MARKETING. BOSTON: MCGRAW-HILL, 2003.

MLA-viite (9. p.)

CRAVENS D W. STRATEGIC MARKETING. MCGRAW-HILL, 2003.