Lua APA (7ú heag.)

CRAVENS D W. (2003). STRATEGIC MARKETING. MCGRAW-HILL.

Lua i Stíl Chicago (17ú heag.)

CRAVENS D W. STRATEGIC MARKETING. BOSTON: MCGRAW-HILL, 2003.

Lua MLA (9ú heag.)

CRAVENS D W. STRATEGIC MARKETING. MCGRAW-HILL, 2003.

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