APA (7th ed.) Citation

CRAVENS DAVID W. (1987). STRATEGIC MARKETING (2.). RICHARD D.IRWIN INC.

Chicago Style (17th ed.) Citation

CRAVENS DAVID W. STRATEGIC MARKETING. 2. ILLINOIS JAPAN: RICHARD D.IRWIN INC, 1987.

MLA (9th ed.) Citation

CRAVENS DAVID W. STRATEGIC MARKETING. 2. RICHARD D.IRWIN INC, 1987.

Warning: These citations may not always be 100% accurate.