Cita APA (7th ed.)

CRAVENS DAVID W. (1987). STRATEGIC MARKETING (2.). RICHARD D.IRWIN INC.

Cita Chicago (17th ed.)

CRAVENS DAVID W. STRATEGIC MARKETING. 2. ILLINOIS JAPAN: RICHARD D.IRWIN INC, 1987.

Cita MLA (9th ed.)

CRAVENS DAVID W. STRATEGIC MARKETING. 2. RICHARD D.IRWIN INC, 1987.