CRAVENS DAVID W. (2006). STRATEGIC MARKETING (8TH.). MCGRAW-HILL.
Chicago Style (17th ed.) CitationCRAVENS DAVID W. STRATEGIC MARKETING. 8TH. BOSTON: MCGRAW-HILL, 2006.
MLA (9th ed.) CitationCRAVENS DAVID W. STRATEGIC MARKETING. 8TH. MCGRAW-HILL, 2006.
Warning: These citations may not always be 100% accurate.