APA (7th ed.) Citation

CRAVENS DAVID W. (2006). STRATEGIC MARKETING (8TH.). MCGRAW-HILL.

Chicago Style (17th ed.) Citation

CRAVENS DAVID W. STRATEGIC MARKETING. 8TH. BOSTON: MCGRAW-HILL, 2006.

MLA (9th ed.) Citation

CRAVENS DAVID W. STRATEGIC MARKETING. 8TH. MCGRAW-HILL, 2006.

Warning: These citations may not always be 100% accurate.