Cita APA (7a ed.)

CRAVENS DAVID W. (2006). STRATEGIC MARKETING (8TH.). MCGRAW-HILL.

Cita Chicago Style (17a ed.)

CRAVENS DAVID W. STRATEGIC MARKETING. 8TH. BOSTON: MCGRAW-HILL, 2006.

Cita MLA (9a ed.)

CRAVENS DAVID W. STRATEGIC MARKETING. 8TH. MCGRAW-HILL, 2006.