APA (7th ed.) Citation

AAKER DAVID A. (2002). BUILDING STRONG BRAND. SIMON & SCHUSTER INC.

Chicago Style (17th ed.) Citation

AAKER DAVID A. BUILDING STRONG BRAND. U K: SIMON & SCHUSTER INC, 2002.

MLA (9th ed.) Citation

AAKER DAVID A. BUILDING STRONG BRAND. SIMON & SCHUSTER INC, 2002.