Cita APA (7a ed.)

AAKER DAVID A. (2002). BUILDING STRONG BRAND. SIMON & SCHUSTER INC.

Cita Chicago Style (17a ed.)

AAKER DAVID A. BUILDING STRONG BRAND. U K: SIMON & SCHUSTER INC, 2002.

Cita MLA (9a ed.)

AAKER DAVID A. BUILDING STRONG BRAND. SIMON & SCHUSTER INC, 2002.