Cita APA (7th ed.)

AAKER DAVID A. (1996). BUILDING STRONG BRAND. FREE PRESS.

Cita Chicago (17th ed.)

AAKER DAVID A. BUILDING STRONG BRAND. NEW YORK: FREE PRESS, 1996.

Cita MLA (9th ed.)

AAKER DAVID A. BUILDING STRONG BRAND. FREE PRESS, 1996.