APA (7th ed.) Citation

AAKER DAVID A. (1996). BUILDING STRONG BRAND. FREE PRESS.

Chicago Style (17th ed.) Citation

AAKER DAVID A. BUILDING STRONG BRAND. NEW YORK: FREE PRESS, 1996.

MLA (9th ed.) Citation

AAKER DAVID A. BUILDING STRONG BRAND. FREE PRESS, 1996.