Cita APA (7a ed.)

AAKER DAVID A. (1996). BUILDING STRONG BRAND. FREE PRESS.

Cita Chicago Style (17a ed.)

AAKER DAVID A. BUILDING STRONG BRAND. NEW YORK: FREE PRESS, 1996.

Cita MLA (9a ed.)

AAKER DAVID A. BUILDING STRONG BRAND. FREE PRESS, 1996.