SHIMP TERENCE A. (1986). PROMOTION MANAGEMENT AND MARKETING COMMUNICATIONS. DRYDEN PRESS.
Chicago Style (17th ed.) CitationSHIMP TERENCE A. PROMOTION MANAGEMENT AND MARKETING COMMUNICATIONS. CHICAGO: DRYDEN PRESS, 1986.
MLA (9th ed.) CitationSHIMP TERENCE A. PROMOTION MANAGEMENT AND MARKETING COMMUNICATIONS. DRYDEN PRESS, 1986.
Advarsel: Disse citationer er muligvist ikke 100% nøjagtige.