LOUDON DAVID L. (1993). CONSUMER BEHAVIOR (4TH.). MCGRAW-HILL.
Cita Chicago (17th ed.)LOUDON DAVID L. CONSUMER BEHAVIOR. 4TH. LONDON: MCGRAW-HILL, 1993.
Cita MLA (9th ed.)LOUDON DAVID L. CONSUMER BEHAVIOR. 4TH. MCGRAW-HILL, 1993.
Atenció: Aquestes cites poden no estar 100% correctes.