Cita APA (7th ed.)

ARENS WILLAM F. (1989). CONTEMPORARY ADVERTISING (3RD.). IRWIN MCGRAW-HILL.

Cita Chicago (17th ed.)

ARENS WILLAM F. CONTEMPORARY ADVERTISING. 3RD. HOMEWOOD: IRWIN MCGRAW-HILL, 1989.

Cita MLA (9th ed.)

ARENS WILLAM F. CONTEMPORARY ADVERTISING. 3RD. IRWIN MCGRAW-HILL, 1989.