Cita APA (7a ed.)

ARENS WILLAM F. (1989). CONTEMPORARY ADVERTISING (3RD.). IRWIN MCGRAW-HILL.

Cita Chicago Style (17a ed.)

ARENS WILLAM F. CONTEMPORARY ADVERTISING. 3RD. HOMEWOOD: IRWIN MCGRAW-HILL, 1989.

Cita MLA (9a ed.)

ARENS WILLAM F. CONTEMPORARY ADVERTISING. 3RD. IRWIN MCGRAW-HILL, 1989.