APA-viite (7. p.)

ARENS WILLAM F. (1989). CONTEMPORARY ADVERTISING (3RD.). IRWIN MCGRAW-HILL.

Chicago-viite (17. p.)

ARENS WILLAM F. CONTEMPORARY ADVERTISING. 3RD. HOMEWOOD: IRWIN MCGRAW-HILL, 1989.

MLA-viite (9. p.)

ARENS WILLAM F. CONTEMPORARY ADVERTISING. 3RD. IRWIN MCGRAW-HILL, 1989.